Have a technical instruction video created
Make complex processes easy and safe to follow with a custom technical instruction animation. Animation Agency 2D and 3D animations that provide step-by-step explanations for product instructions, onboarding, maintenance, safety training, software tutorials, and process communication. Quickly understandable, scalable, and fully aligned with your brand style. Schedule a no-obligation consultation and receive a fixed price quote for your project.
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What is a technical instruction animation?
A technical instruction animation is a visual tutorial video that makes complex procedures or systems easy to understand. Using 2D motion graphics or 3D animation, we show exactly what happens, without noise or distractions. Think of exploded views, cross-sections, or simplified workflows that reveal critical details that are difficult to capture with video. Where possible, we work with existing 3D CAD models to save time and ensure accuracy. The result: faster understanding, fewer errors, and more efficient training for employees, customers, and partners in sectors such as high-tech, healthcare, finance, and retail. Would you like to create broader technical visualizations without an emphasis on instruction? Then check out our technical animation for complex processes.
Applications and possibilities
What is an instructional animation used for?
- Product Instructions - Explaining assembly, installation, calibration, or usage without physical prototypes. Learn more about product instruction animations.
- Onboarding and e-learning - Help new employees get up to speed quickly with microlearning modules and modular videos.
- Maintenance and Service - A clear overview of preventive maintenance, replacement parts, and troubleshooting.
- Safety and Compliance - Clearly and accurately communicating procedures and risks. See also the safety instruction animation.
- Software explanation - Show UI workflows, data flows, and AI logic step by step. See the software tutorial animation.
- Process Communication - Providing a clear overview of end-to-end factory or supply chain processes.
Visualizations and techniques
- Exploded views - Internal components and assembly sequence clearly visible.
- Cross-sections and transparency - Visualizing invisible flows, forces, or signals.
- Simulations and motion - Demonstrate realistic behavior, flows, and safety zones.
- Variants and Context - Quickly switch between product variants, configurations, and environments.
- Branding and titling - Clear callouts, icons, and color coding for maximum readability.
Proud partners
We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.
"In support of our business to be launched, we needed an explainer video, somewhat short on time - where many agencies held off or asked the world, Animation Agency took us under their wing right away and guided us from A to Z."
Steven van Heyningen
HoogWonen
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Co Founder / Managing partner
"I loved working with Animation Agency. They provided excellent animations, understood our brand from the start, and were also a joy to work with."
Dana Connor
TransIP
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B2B Marketing Director
"Ultimate translation of need to video. The on boarding process was spot on. The end result was great!"
Ronald Huijgen
Smardly
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Co-Founder
7-Step Process
Get started with our step-by-step guide to creating an instructional animation.
- Briefing and Objectives - We identify the target audience, context, objectives, and KPIs, and determine where the animation will be used.
- Script and Structure - We write a concise, educational script with clear steps, callouts, and voice-over text.
- Style guides and mood boards - We develop style guides based on your brand identity to ensure a consistent look and feel.
- Storyboard and animatic - A shot-by-shot overview with timing, camera angles, and transitions for maximum predictability.
- 3D/2D Production - Modeling or importing CAD files, rigging, shading, lighting, and motion design.
- Audio and Production - Voice-overs, sound design, and subtitles enhance clarity and accessibility.
- Delivery and Options - We deliver the main file along with social snippets, aspect ratios, and language versions as requested.
Why choose Animation Agency
We combine technical precision with compelling visual storytelling. As specialists in instructional animations, we deliver custom solutions in 2D and 3D, always consistent with the brand and meticulously detailed. Based in Eindhoven and Amsterdam, we serve clients in the Netherlands and Belgium, including leading brands such as TransIP, ENGIE, and Taco Bell. Our approach is personal, featuring a streamlined production process, clear feedback rounds, and fixed pricing agreements following the initial consultation. Projects such as the Technical Instructional Animation (WYLI) and INSPACE demonstrate how we make abstract AI processes and complex technology understandable to any audience.
Required files, IP, and security
Please provide 3D CAD files such as .step/.stp, .iges/.igs, .fbx, or .obj, along with technical drawings, manuals, and brand guidelines. We optimize models for animation and replace sensitive data with generic visuals when necessary. IP remains yours; we work under an NDA upon request and use secure file transfer. By working with existing CAD data, we accelerate the process and ensure technical accuracy and brand consistency.
Costs and lead time
The cost depends on complexity, length, whether it’s 2D or 3D, level of detail, use of CAD, voice-over, number of languages, and required versions. After a brief consultation, you’ll receive a fixed price based on a clear plan of action. The average turnaround time is 4 to 8 weeks, depending on feedback rounds and the availability of input. Additional time may be required for extensive 3D simulations, multilingual projects, or multiple versions. Are you in a hurry or facing a tight deadline? We’re happy to work with you on planning and offer an expedited process where possible.
Contact
Delivery and formats
- Master video - MP4 H.264/H.265 in 1080p or 4K for web and presentations.
- Social media formats - 1:1, 4:5, and 9:16 with customized titles and durations.
- Snippets and cutdowns - Short clips for e-learning, onboarding, and help centers.
- Thumbnails and stills - PNG/JPG for manuals and portals.
- Subtitles - SRT and burned-in subtitles, including multilingual options.
- Source files - To be determined, subject to agreements regarding intellectual property and reuse.
Frequently Asked Questions
Ready to make your technical instructions crystal clear for every viewer in the Netherlands or Belgium? Schedule a no-obligation consultation in Eindhoven or Amsterdam. Explore your options further by having an instructional animation created.
