Do you want to help prospects, users, or stakeholders understand your software more quickly? With a SaaS explainer video, you can quickly demonstrate what your product does, what problem it solves, and why your solution is relevant. Animation Agency custom explainer videos for SaaS companies that want to communicate complex propositions in a clear, visually compelling, and conversion-focused way.
SaaS products are often difficult to grasp at a glance. You’re dealing with dashboards, integrations, workflows, user roles, features, and technical benefits that make sense to your team but aren’t always immediately clear to a new visitor. That’s exactly where an explanatory animation makes all the difference. Check out our page on creating explanatory animations.
A good explanimation translates complex software into a clear narrative. It doesn’t just list features; instead, it first identifies the problem, then presents the solution, and finally highlights the value of your product. This helps your target audience understand what you’re offering and why it matters more quickly.
Animation Agency previously Animation Agency animations for software companies and digital solutions where clear explanations were essential. For example, we created two 2D animations for TransIP to explain their tools and control panel in an accessible way. For SyncBee, we developed an explainer animation focused on identity management and governance. And for Ecobit, we created an animation that illustrates how the AFAS Motor works and the value it adds. See also Example: SaaS explainer animation (Salvo). Additionally, this work demonstrates effective onboarding in a software context: Example: software onboarding animation.
These projects clearly demonstrate what a SaaS explainer animation does best: making abstract software concepts easy to understand, translating technical content into clear communication, and helping different audiences grasp the value of a solution more quickly.
Een selectie uit de animaties die we voor onze klanten maakten. Van korte uitlegvideo tot technische 3D-animatie: elk project begint bij de vraag wat de kijker moet begrijpen.
An explanatory animation for SaaS is particularly valuable if your product can’t be explained in ten seconds. This applies, for example, to software with multiple target audiences, solutions with technical complexity, or propositions where the true value becomes clear only once someone understands the context.
Animation is also a smart choice if you notice that visitors are leaving your site, sales calls always start with the same basic explanation, or new users need extra guidance. It allows you to present the core of your story in a concise and accessible way, without your target audience having to wade through long pages or watch a full demo first.
Do you want to present your software more clearly to prospects, customers, or internal stakeholders? Animation Agency you translate a complex SaaS offering into a clear, visually compelling, and targeted explanatory animation. Whether you’re looking for an explanimation, 2D explanatory animation, corporate animation, or technical animation, we’d be happy to work with you to determine the right format and content.
"Great interaction to come up with a great script and a much viewed animation. Great."
Always thinking along with us, delivering on time, and always providing quality. Would 100% recommend!
"Super work they did! They move quickly, understand what you want and deliver great work."
Animation Agency knows how to turn complex issues into understandable and above all spectacular animations. Where other animation agencies dropped out they knew how to go the extra mile."
"Professional and driven club! Open to creativity and quick to act."
"Based on a compact briefing, they created several beautiful animations. They also thought along very well to get it perfect in the website, exactly as we wanted it. Highly recommended!"
"Animation Agency is een geweldige partner om in je netwerk te hebben. Ze denken mee met onze wensen en de lijnen zijn kort, waardoor ze een plezier zijn om mee te werken."
"With enormous passion for the profession ánd animation as an expertise Animation Agency makes very cool videos! Skilled, reliable and motivated. It works!"
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"The service is excellent! They are well thought of and always think in terms of possibilities."
"We worked with Animation Agency to put on a very cool production. It was nice to switch gears and a smooth process. Definitely worth repeating!"
"Great work done by Animation Agency"
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At Animation Agency , an explanatory animation Animation Agency just about beautiful visuals— Animation Agency about telling a story that makes your software easy to understand and appealing to the right audience. We translate complex SaaS concepts into a clear visual explanation that aligns with your positioning, sales funnel, and brand identity.
In doing so, we don’t just look at what your product can do, but above all at what your target audience needs to understand in order to take action. Sometimes that’s a broad explanatory animation for your homepage, sometimes a technical animation for a specific use case, or a 2D explainer animation that simplifies a process step by step. For brands that want to convey their story more broadly within their marketing or communications, a corporate animation may also be appropriate.
An effective explanatory animation for SaaS isn’t about showing as many screens or features as possible. The best animations start with a clear strategy. First, you need to know who the animation is intended for, what challenges that audience faces, and what action you want to encourage.
In practice, this means that a strong animation usually follows this structure:
This way, you avoid a feature-first approach and build both understanding and conviction. That’s important, because many SaaS companies know exactly how their product works internally, but find it difficult to explain the essence of it simply to the outside world.
A SaaS explainer animation is a short animated video that explains your software product in an easy-to-understand way. You can also think of it as an explainer video, an explanimation, or a 2D explainer animation for software. The goal is not only to show how the product works, but above all to quickly make clear why it exists and what benefits it offers to the user.
Whereas a product demo often jumps straight into the interface, a strong explanatory animation usually starts with the customer’s situation. What’s the problem? Where is the user getting stuck? How does your SaaS solution make that process faster, smarter, or more straightforward? Only then do the key features or workflows come into play.
As a result, this type of animation is particularly well-suited for products that require an explanation before someone is willing to click further, start a trial, or schedule a sales call.
A SaaS animation can be used in a variety of ways throughout the entire customer journey. This makes it a valuable investment for teams that want not only more leads, but also better adoption and less friction when using the product.
A short animation on your homepage or product page helps get your value proposition across immediately. This is especially effective for new visitors: they don’t have to read through all the text first to understand what your software solves.
During the sales phase, an explanatory animation helps you clearly highlight the core of your offering. It prevents you from getting bogged down in individual features too early on, allowing you to first focus on the problem, the solution, and the outcome. This makes conversations more substantive and generates better-qualified leads. Especially if you want to get more out of your sales funnel, the additional context provided by animations for sales and conversion in B2B is invaluable.
Anyone who starts a trial wants to quickly understand how your software works and where the initial value lies. An animation gives new users a clear first step. This lowers the barrier to entry, speeds up activation, and helps convert more trial users into paying customers. In such cases, a targeted onboarding animation for SaaS can be particularly effective.
Not every question needs to be explained in a lengthy help center article. For recurring questions or multi-step processes, an animation can provide clarity much more quickly. This is helpful for users and helps support teams work more efficiently.
Are you launching a new feature, module, or integration? A short SaaS software tutorial animation can immediately show users what’s changing and why it matters. This helps increase adoption of new features and ensures that important product updates don’t go unnoticed.
Not every software video serves the same purpose. That’s why it’s a good idea to decide in advance which format best suits your needs.
| Vorm | Doel | Beste inzetmoment |
|---|---|---|
| Explanatory animation | Je propositie en meerwaarde snel begrijpelijk maken | Homepage, campagnes, salesintroductie |
| Product demo | De interface en functionaliteiten concreet tonen | Na eerste interesse, in sales of trialfase |
| Technical Animation | Complexe werking, architectuur of processen uitleggen | Bij technische stakeholders, B2B-trajecten of specialistische software |
Often, a combination works best. An explanatory animation sparks interest and helps viewers understand the concept, while a demo or technical animation provides further insight later on.
SaaS staat voor Software as a Service. Dat betekent dat software via het internet wordt aangeboden, meestal op abonnementsbasis. Gebruikers hoeven het programma niet lokaal te installeren, maar loggen in via een browser of app.
Bekende voorbeelden van SaaS zijn tools voor CRM, projectmanagement, boekhouding, e-mailmarketing, HR of identity management. Ook platforms voor hostingbeheer, workflowautomatisering en dashboarding vallen hieronder.
Cloud is de overkoepelende term voor IT-diensten die via internet worden geleverd. SaaS is daar een onderdeel van. Bij SaaS gebruik je een complete softwaretoepassing via de cloud, terwijl cloud ook kan verwijzen naar infrastructuur of opslag.
Met de SaaS-methode wordt meestal het verdien- en leveringsmodel bedoeld waarbij software als online dienst wordt aangeboden via een terugkerend abonnement. Updates, beheer en hosting liggen daarbij doorgaans bij de aanbieder.
Dat hangt af van het doel en de complexiteit van je software, maar in veel gevallen werkt een lengte van ongeveer 60 tot 90 seconden goed. Kort genoeg om de aandacht vast te houden, lang genoeg om probleem, oplossing en voordelen duidelijk uit te leggen.
Ja. Juist bij technische of abstracte software is animatie vaak effectief. Je kunt processen visualiseren die lastig te tonen zijn met alleen schermopnames of tekst. Denk aan datastromen, governance, integraties, automatisering of security-logica.
Zeker. Een onboarding animatie helpt nieuwe gebruikers sneller begrijpen hoe jouw platform werkt, waar ze beginnen en hoe ze sneller waarde uit het product halen. Dat maakt het ook een sterk middel voor trial-conversie en productadoptie.
Een goede animatie kan bijdragen aan beter begrip van je propositie, hogere betrokkenheid op je website, ondersteuning van sales, soepelere onboarding en duidelijkere productcommunicatie. Het precieze effect hangt af van de kwaliteit van de boodschap, de plek waar je de animatie inzet en hoe goed die aansluit op je doelgroep.
