Have a CTA animation created
Do you want more visitors to click on your button, start your form, or add your product to their shopping cart? With a CTA animation, you can grab attention at just the right moment. Animation Agency conversion-focused micro-animations in 2D and 3D that fit seamlessly with your brand style and work on any channel. We deliver in Lottie, GIF, MP4, or WebM and help you with variants for A/B testing, so you can quickly see which CTA performs best.
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What is a CTA animation and why does it work?
A CTA animation is a short, targeted micro-animation that subtly guides the user's gaze to your call to action. Think of a pulsating button, an arrow movement along an "Order" button, a micro-animation when scrolling or hovering, or a small product movement that triggers curiosity. Motion graphics (CTA and micro-animations) are a proven approach for eye-catching micro-animations around buttons and transitions. Movement stands out, provides direction, and clarifies interaction states. This increases the visibility of your CTA and lowers the threshold for clicking.
Psychologically, movement acts as a visual hierarchy: animation directs focus without being obtrusive. In UX, micro-animation provides feedback and confidence, for example by showing affordance or giving confirmation. You can read more about this in improving user experience with animation. In performance marketing, you can use the same CTA animation as a scroll stopper in social and display. The result is often a higher click-through rate, longer viewing time around your CTA, and more conversions. It is crucial, however, that the timing, style, and frequency perfectly match your brand and channel. Are you working on campaigns or advertisements? Then having advertising animation made is a logical choice with a focus on conversion.
Proud partners
We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.
Animation Agency knows how to leverage the quality of each link in the process in a smooth manner, a fine collaboration between our companies as far as I am concerned!"
Luuk Looijen
Anglure
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Owner
Animation Agency has developed stunning 2D animations for VekaBest! We are proud of this collaboration and of the beautiful new products with which VekaBest can shine.
Erik Kantelberg
VekaBest
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Director
"Fine club to work with, high quality productions, quick turnaround and never too bad to go the extra mile! Highly recommended!"
Bram Lansman
Airportdeal BV
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Owner
Our Work
2D or 3D CTA animation
The style you choose depends on your goal, brand identity, and budget. Both styles can convert strongly, provided they are applied functionally and coherently. Are you unsure? We will give you honest advice based on channel, file size, desired loading speed, and brand style. A hybrid approach often works very well, for example, 2D UI with 3D product accents. Be inspired by our cases and styles, or read about motion graphics for the role of motion design in CTAs.
- 2D animation: ideal for websites, apps, email, and banners. Lightweight, perfect for Lottie or GIF, fast to load, and easily scalable. Seamlessly integrates with flat UI, icons, and illustrations.
- 3D animation: powerful when you want your product, texture, or depth to speak for itself. Excellent for product presentations, hero sections, retail, and high-end campaigns. Delivers premium look and differentiation.
- Logo animation: micro-animations of your logo or brand mark enhance recognition and can cleverly point towards your CTA.
Why Animation Agency
- Customization that converts: design decisions supported by UX and performance principles
- High quality in 2D and 3D: brand consistent, fast loading, and technically sound
- Pragmatic optimization: variant for A/B testing and clear learning agenda
- Complete peace of mind: from concept and design to delivery and implementation advice
- Experience with leading brands in tech, healthcare, finance, and retail
Contact
Ready to boost your conversion rate?
Schedule a free consultation and receive a proposal within one business day.
Costs of a CTA animation
The investment depends on complexity, style, and the number of variants. We work transparently and advise you on what you really need to achieve your KPIs. Would you like a quick indication of rates? Request our price list.
- Style and complexity: 2D, 3D, or hybrid, number of elements, and level of detail
- Length and timing: duration per loop, number of micro-interactions and states
- Variants: channels, formats, languages, and copy tests
- Assets: existing corporate identity, icons, UI kit, 3D models, or new design
- Licenses and voice-over: only relevant for video or social media variants
- Speed: regular schedule or urgent delivery
After a brief intake, you will receive a customized quote with a clear scope and turnaround time. We can also deliver in phases, so you can quickly test and scale up.
Lead time
For a basic 2D CTA animation, you can expect a turnaround time of approximately 2 to 3 weeks from briefing. Projects involving 3D, multiple variants, or new brand assets often take 3 to 5 weeks. Rush orders are possible in consultation. We plan smartly around your launch and take review moments into account, so you can test iteratively without losing time.
Frequently asked questions about CTA animations
Costs of a CTA animation
The investment depends on complexity, style, and the number of variants. We work transparently and advise you on what you really need to achieve your KPIs. Would you like a quick indication of rates? Request our price list.
- Style and complexity: 2D, 3D, or hybrid, number of elements, and level of detail
- Length and timing: duration per loop, number of micro-interactions and states
- Variants: channels, formats, languages, and copy tests
- Assets: existing corporate identity, icons, UI kit, 3D models, or new design
- Licenses and voice-over: only relevant for video or social media variants
- Speed: regular schedule or urgent delivery
After a brief intake, you will receive a customized quote with a clear scope and turnaround time. We can also deliver in phases, so you can quickly test and scale up.
Applications and distribution
CTA animations work at every stage of the funnel and across a variety of channels. It is important that the form and timing are right for each channel and that the loading time remains short.
- Website and app: buttons, hover states, sticky CTAs, checkout, product pages
- Social and video: scroll stoppers, end cards, stories, reels, and pre-rolls
- Display and banners: HTML5, GIF, and MP4 in various IAB formats
- Email: lightweight GIF or Lottie for compatible clients
- Trade shows and retail: hero loops and attention grabs on screens
For practical guidelines on funnels and ads, see animations for online marketing.