Have a process animation created
Make your process crystal clear in 60–90 seconds. Animation Agency 2D and 3D process animations that visually illustrate complex steps, decision points, and dependencies for customers, employees, and stakeholders. With personalized attention, honest advice, and top-quality visuals, we deliver custom solutions that seamlessly align with your brand identity and objectives—ready for use on websites, social media, sales, and onboarding in the Netherlands and Belgium. See a concrete example in action: Vanderlande FastPick.
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What is a process animation?
A process animation is a short animated video that explains a workflow or sequence step by step. Examples include order-to-cash, installation procedures, safety protocols, service flows, or onboarding. Unlike a general explanatory video, a process animation focuses on the logic: who does what, when, and why—including exceptions and decision points. By translating abstract steps into clear visuals, icons, and infographics, your target audience understands how it works at a glance. The result: fewer questions, faster adoption, and more consistency in execution. A step-by-step instructional animation is particularly well-suited for training and safety instructions.
Are you looking to explain concepts or workflows in a way that’s easy for any audience to understand? Then check out our explanatory animation for processes. Are you specifically focusing on steps related to using or implementing a product? In that case, a product instruction animation is often the best choice.
Proud partners
We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.
"Smooth collaboration and beautiful end result! Animation Agency knows how to quickly empathize with the company and the assignment. Excellent work and thanks for the cooperation!"
Sten de Poppel
KMWE Toolmanagers
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Online Marketer
Fast, accurate, and creative. I can't say anything else. Excellent. We will be using Animation Agency . Good value for money too.
Peter Lodeizen
Overtaking
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Brand/communication strategist
"Switch quickly and consistently keep their appointments. Now that the job is finished I can also judge the after service positively."
Gianni Amato
Boston Bay Bulls
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Founder
Our 5-step process
Clear steps, designated points of contact, and regular feedback sessions ensure control over quality and scheduling.
- 1. Intake and Goal Setting - We identify the target audience, desired behavioral changes, KPIs, and context. We gather process documentation and determine the overarching theme: what really needs to stick?
- 2. Concept and script – we distill the process into a concise narrative with a clear structure: problem, steps, decision points, result. You’ll receive a draft script that includes the tone of voice and an estimate of the ideal duration.
- 3. Storyboard and Style – We develop keyframes for each scene. We design icons, scenes, and color schemes in line with your brand identity. You provide specific feedback on the content and look and feel before we begin animating.
- 4. Animation and audio – we create 2D or 3D animations, add motion graphics, callouts, and infographics, and combine these with appropriate music and professional voice-overs. We provide subtitles where necessary.
- 5. Review and Delivery – We incorporate feedback, deliver in all requested formats and aspect ratios, and assist with versions for websites, social media, and presentations. If desired, we can also provide translations.
Applications by sector
Process animations are effective for any organization where clarity, safety, and consistency are important. Here are some of the industries we frequently work with:
- Technology - Making customer journeys, API chains, ITIL procedures, data flows, and security-by-design clear to sales and support.
- Construction – visually documenting work sequences, safety instructions, BIM workflows, and handover and inspection processes on the construction site and throughout the supply chain.
- Real Estate - Making rental and management processes, service requests, long-term maintenance plans, and sustainability initiatives accessible to residents and stakeholders.
- Education —assessment and enrollment pathways, internal processes, and blended learning workflows that are easy for students and staff to understand.
Do you work in a technical or industrial setting? Check out Animation for Technology and Industry.
Are you looking for in-depth insights and evidence to support your use of technical communication? Read "The Power of Technical Animations in Industry."
Costs and lead time
There is no standard price for a process animation—we always provide a customized quote. The turnaround time is typically 4–8 weeks, depending on the availability of input and the number of feedback rounds. Need it delivered sooner? This is often possible with a tighter schedule and clear decision-making.
- Video length—short and to the point usually works best
- Style - 2D, 3D, or a hybrid style
- Complexity—number of steps, decision points, and options
- Audio - voice-over, music, sound design, subtitles
- Versions—languages, social media posts, bonus chapters, or excerpts
Contact
2D or 3D process animation?
Both styles can help clarify processes—the choice depends on your goal, budget, and desired experience. 2D is often the most cost-effective option and can be understood in an instant. 3D adds realism and depth, making it ideal for technical or spatial issues. Do you want to visualize a technical process? Consider a technical process animation.
- 2D – fast, budget-friendly, with compelling infographics and icons
- 3D - realistic renderings, spatial awareness, high-quality visuals
- Hybrid - 2D information with 3D visuals at key moments
Submission and Use
You’ll receive high-resolution master files, as well as versions optimized for websites, email, social media, and presentations. We’ll work with you on distribution and adoption strategies to ensure your process animation is actually seen and used.
- Formats - 16:9, 1:1, 9:16, and subtitled versions
- Languages - Dutch, English, or multilingual
- Toolkit - short clips and keyframes for onboarding or sales
Frequently Asked Questions
Schedule your free consultation
Ready to have a process animation created that your team and clients will understand right away? Schedule a brief consultation. We’ll review your goals, advise you on whether to go with 2D or 3D, and provide a clear scope of work with a timeline and a fixed price. Turnaround time: 4–8 weeks; customized quote.
