Government
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Why animation works for the government

Government communication requires clarity, reliability, and inclusion. Animation makes abstract information concrete and ensures that your message is understandable to a wide audience, from residents to administrators. With a government animation, such as an explanatory animation for (semi-)government, you combine consistency, scalability, and high information density in a single format that can be used for years to come.

  • Complex topics made clear: visualize processes, laws and regulations, or policy effects in bite-sized steps.
  • Versatile: website, social media, meetings, participation evenings, intranet, and e-learning.
  • Reusable and scalable: cut versions per target group or channel, add voice-overs, subtitles, or translations.
  • Inclusive communication: supportive iconography, clear language level, subtitles, and audio description available.
  • Consistent message: a single visual style and storyline that aligns internal and external communications.
  • Cost-effective for abstract themes: ideal when filming is not possible or requires numerous permits.

Proud partners

We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.

"They responded quickly, kept their appointments made a very cool animation for us."

Joel Singling

Joel Singling

Interlingo

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Managing Director

"A pleasant and professional cooperation! Fine club with good and fast communication. Thinking along and able to process our feedback quickly. This together resulted in a beautiful animation as we envisioned it."

Jaimy Matthijsse

Jaimy Matthijsse

KAW Architects

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Architect

"Ultimate translation of need to video. The on boarding process was spot on. The end result was great!"

Ronald Huijgen

Ronald Huijgen

Smardly

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Co-Founder

Types of animations for governments

Choose the format that suits your goal, target audience, and budget. We are happy to advise you on the choice between 2D and 3D.

  • 2D animation — When: Explanation of processes, policies, campaigns, and social media. Advantages: Quick to produce, strong in icons and infographics.
  • 3D animation — When: Spatial plans, infrastructure, and technical topics. Advantages: Realistic, convincing for scenarios and environmental images.

Motion graphics are particularly effective for awareness and information campaigns.

Have 3D animation made

TUe

Integrated Circuits - Explainers

Have product animation made

MaxoRize

Wellness without interruption

Have an explanation animation made

INSPACE

INSPACE - Tech Explainer

Have 2D animation made

AM

StartHub

Have 3D animation made

VANDERLANDE

FASTPICK

Have 3D animation made

Solar Plan

New generation of micro-inverters

Have product animation made

SalarFusion

The power of simplicity

Animation company Eindhoven

Solar Plan

Charge 2

Have animation made

Monoma

Practical solutions for your vacant real estate

Have 3D animation made

Schleifenbauer Products

Next generation PDU hardware

Inclusive and accessible communication

As a government, you want to reach everyone. That is why we design government animations with a focus on accessibility and comprehensibility. We advise on language level, rhythm, voice-over, and visual hierarchy, and ensure that the animation is inclusive, even for residents with visual or hearing impairments and for non-native Dutch speakers. For clear public information, a whiteboard animation is often a clear choice.

  • Clear contrasts, legible typography, and clear color coding.
  • Subtitles and multilingual versions available, including separate subtitle file.
  • Clear contrasts, legible typography, and clear color coding.
  • Descriptive voice-over and audio description option.
  • Icons and infographics that make key information instantly recognizable.
  • Consistent with your corporate identity and visual guidelines.

Making complex plans and policies visual

From zoning plans and mobility projects to energy transition and environmental legislation, animation helps make policy and decision-making transparent and understandable. By combining maps, timelines, and before-and-after scenarios, you can quickly show residents what is changing, why it is happening, and what this means for their neighborhood.

Practical applications include participation videos for information evenings, short social edits for campaign phases, and internal explainers for decision-making. Think of visualizing scenarios for an infrastructure project, the steps in a permit procedure, or the impact of measures on quality of life, safety, and accessibility. Clear call-outs, icons, and figures help you clarify expectations and choices. Curious to see how this works in practice? Check out the Case: LOWAN – explainer for public services.

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Methodology - from briefing to delivery

We work in transparent steps with clear feedback moments and planning. We take data minimization and secure file exchange into account. We treat confidential information under NDA upon request.

  • Intake and objectives: defining the target group, core message, channels, and KPIs.
  • Script and storyboard: storyline, text, and image structure in your tone of voice.
  • Style frames and design: visual style that matches your corporate identity and accessibility guidelines.
  • Animation and audio: motion, voice-over, music, and subtitles combined into a single whole.
  • Delivery and versions: formats for website, social media, and presentation, including subtitle files.

Frequently Asked Questions

How much does a government animation cost?

The investment depends on length, complexity, 2D or 3D, number of versions, and language output. After a brief briefing, you will receive a transparent quote with a fixed price based on scope and a clear schedule, including feedback rounds.

How do you ensure that animations meet accessibility requirements?

We use clear typography and contrast, provide subtitles, and offer audio description if desired. We advise on understandable language and pace. This ensures that the animation complies with current accessibility guidelines.

Can we use the animation in multiple languages and channel-specific?

Yes. We provide multilingual voice-overs and subtitles, plus exports for various channels such as 16:9, 1:1, and 9:16. Short social edits or subtitle files for platforms are also possible.

What is the average turnaround time?

On average, 3 to 6 weeks from approval, depending on complexity, availability of input, and the number of feedback rounds. If you have a hard deadline, we will plan accordingly and coordinate milestones closely.

How do you ensure that the content is factually correct?

We work with source references, script and storyboard iterations, and coordination with content experts on your side. We monitor comprehensibility, while you monitor content accuracy.

Are you looking for a format for onboarding, occupational health and safety, or crisis procedures? Consider an instructional animation for regulations and procedures. We also work for public organizations in the education sector, such as in the Case: Cedergroep – vision animation (education sector).

Ready to clarify policies, plans, or procedures with a government animation? Contact us for a no-obligation brainstorming session and a competitive, transparent quote.

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