Getting an Explanation Made
Would you like to have an explanimation created that clearly explains what you do, how something works, or why your solution is relevant—all in a short amount of time? Animation Agency custom explanatory animations in 2D and 3D that distill complex information into a simple, visually compelling story. Ideal for technical processes, software, regulations, onboarding, and product explanations.
What is an explanimation?
An explanimation is a short animated video that clearly explains a product, service, process, or concept. The term is a combination of “explain” and “animation.” In practice, explanimations are often used to break down complex or technical topics into their core elements, so your target audience can understand what you mean more quickly.
Creating an explanimation is therefore not just about beautiful visuals. It’s about translating content into a logical narrative, supported by the right visuals, timing, and voice-over. Especially when it comes to topics that are difficult to explain in text, animation often conveys the message more quickly and clearly.
Why have an explanimation created?
A well-made explanimation helps you convey information without requiring your audience to wade through lengthy texts, slides, or manuals first. This makes it ideal for organizations that want to quickly provide clarity to customers, prospects, employees, or partners.
Many companies choose to have an explanimation created when they’re dealing with a solution that’s conceptually strong but not immediately easy to explain. Examples include SaaS platforms, technical workflows, certification processes, compliance issues, or innovative products.
The benefits of an explanimation
- You make complex information easy to understand
- You tell a clear story in a short amount of time
- You combine content, structure, and visual appeal
- You increase the chances that the message will stick
- You can embed the video on multiple platforms, from websites to presentations
Proud partners
We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.
"Great interaction to come up with a great script and a much viewed animation. Great."
Roeland Nagel
Session
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Co-founder
"I have found Animation Agency to be a very knowledgeable animation party. They think with you, are involved, add a lot of content and the passion radiates from them. Definitely highly recommended."
Cindy Rooijakkers
Findability
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Owner, User Researcher & Online Marketer
"A very pleasant partner when it comes to creating cool video content. Not only good, but within a very short period of time. Top!"
Rob van Diessen
Digital Bosses
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End boss
When is an explanimation the right choice?
Not every story calls for the same video format. An explanimation is particularly effective when you need to clarify something that is new, abstract, or conceptually complex to the viewer. Whereas live-action often relies on filming, locations, and actors, animation offers a great deal of freedom to make invisible processes, software workflows, or concepts easier to understand.
Creating an explanimation is beneficial across the entire company when multiple departments need the same explanation. For example, sales teams may want to pitch more effectively, marketing teams may want to clearly articulate a value proposition, or HR teams may want to improve the onboarding process.
- Description of a product or service
- Visualization of a technical or internal process
- Introduction to software or a tool
- Explanation of terms, regulations, or compliance
- Sales support, onboarding, or customer support
Why choose Animation Agency?
Animation Agency in explainer videos that simplify complex topics into clear, visually compelling stories. We place a strong emphasis on customization. We don’t use a one-size-fits-all template, but rather an approach tailored to your specific needs, goals, and target audience.
You’ll benefit from personalized attention, prompt communication, and honest advice based on experience. Our goal isn’t just to deliver a visually appealing animation, but to create a video with meaningful content that evokes the desired “aha” moment in the viewer.
Here's what you can expect from us:
- 100% custom design in 2D and 3D
- A strong focus on detail and storytelling
- Personalized service and direct communication
- Plenty of input on style and visualizations
- Experience with complex B2B and organizational issues
What topics are suitable for an explanimation?
Animation Agency explainer videos for organizations that want to explain complex topics in a simple and visual way. The scope can be quite broad, as long as there is a need for clarity, structure, and a strong "aha" moment.
- Complex work processes
- How a tool or platform works
- A company's core business
- Technical products or systems
- Concepts and abstract propositions
- Laws and regulations
- SaaS solutions and digital services
As a result, having an explainer video created aligns well with related needs such as corporate animations, product animations, or technical animations. Do you want to explain specific software or features? Then consider having a SaaS explainer video created.
Looking to have a 2D or 3D explainer video created?
Depending on your story and target audience, an explanimation can be created in 2D or 3D. Both formats have their own strengths. The right choice depends on what you want to explain, how realistic the visuals need to be, and what style best suits your brand.
2D explanimation
2D animation is often ideal for clear, accessible explanations. It works particularly well for software, services, processes, onboarding, and conceptual narratives where clarity and pacing are key. 2D animation is also highly effective for incorporating brand colors, icons, and illustrative elements in a striking way.
3D explainer video
3D animation is particularly useful when form, space, technology, or product details are important. Think of products, installations, technical components, or situations where you want to show an object from multiple angles. If the story benefits from depth and realistic visualization, 3D can add extra impact.
What makes a good explanimation effective?
A strong explanimation is clear, concise, and focused. The video should not only inform, but also build logically toward understanding and action. That requires more than just a visually appealing design. It starts with decisions regarding the message, target audience, and narrative.
- A clear, concise message without unnecessary details
- A logical progression from problem to solution
- Visuals that support the explanation rather than distract from it
- A style that suits the brand, target audience, and context
- A pace that’s easy on the eyes and stays clear
- Voice-over and sound design that enhance the story
It is precisely that combination that ensures viewers not only keep watching, but also truly understand what you’re trying to convey.
Want to learn more about the approach and its impact? Read: The Art of Persuasive Explanations.
Contact
Questions about having an explanimation made or want to request a price list/quote? Email hello@animation-agency.nl , call 040-240 51 51 or fill out the contact form.
Our process for creating an explanimation
Anyone looking to have an explanimation created usually wants to know what the process entails. At Animation Agency , that process Animation Agency around content, creation, and collaboration. You have a significant say in the style and visuals, while the team contributes their expertise and offers honest advice on what works best for your goals.
The exact details vary by project, but these are usually the most important steps.
For practical tips on content and production, see: Tips for an Effective Explanation Video.
1. Define the objective, target audience, and content
The foundation of every explanimation is a clear starting point. What should the viewer understand, remember, or do after watching the video? During this phase, we determine what’s truly important, which target audience you’re addressing, and what information should—or shouldn’t—be included in the animation.
2. Develop the script and storyline
The content is then condensed into a concise script. This script forms the backbone of the animation. It not only determines what is said, but more importantly, the best order in which to present the message. This is crucial for complex topics, because structure often makes the difference between confusion and understanding.
3. Develop the visual style and storyboard
Next, the story is translated into visual form. This involves decisions about style, scenes, transitions, and how abstract or technical information is presented. During this phase, you’ll see the story come to life and witness how the brand identity, visual language, and content come together.
4. Animation, voice-over, and sound design
Once the direction has been approved, the video is developed into a complete explanimation. Movement, timing, voice-over, and audio work together to create rhythm and emphasis. The result is a video that not only looks great, but is also enjoyable to watch and communicates clearly.
5. Feedback and delivery
Creating an explanimation is a creative process in which collaboration remains essential. That’s why feedback is an integral part of the process. Based on feedback, details are refined so that the final video is accurate in terms of content, style, and intended use.
Cost of having an explanimation created
Anyone searching for "cost of creating an explanimation" or "price of creating an explanimation" is primarily looking for clarity on the price range. Animation Agency not Animation Agency a fixed price online, because the final cost depends on several factors. These include length, style, the complexity of the subject matter, the amount of customization required, and whether it is a 2D or 3D project.
A simple explanimation requires a different approach than a video featuring complex technical visualizations, multiple scenes, or an extensive creative process. That’s why a fixed package price is often unrealistic if quality and customization are important to you.
If you’d like a quick idea of what to expect, we can provide a price estimate based on a brief phone call of about 10 minutes. This is often the fastest way to determine what best suits your needs, schedule, and goals.
What factors determine the price?
- Length of the animation
- 2D or 3D version
- Degree of substantive complexity
- Number of scenes and visualizations
- Desired style and level of detail
- Voice-over, languages, and any versions
- How much customization is required in the concept and design
How long does it take to create an explanimation?
The turnaround time for an explanimation depends on the content, the number of feedback rounds, and the chosen style. A straightforward project with a clear briefing will naturally be completed faster than a project in which complex information must first be distilled into a clear narrative.
More important than sheer speed is usually ensuring that the video’s content is accurate. Especially when dealing with technical or organization-wide topics, it pays to take enough time for scripting, visualization, and coordination. This way, you can avoid ending up with a visually appealing video that still raises questions about its content.
Frequently asked questions about having explanimation made
Why choose an explanimation?
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Which type of explainer video is best?
How much does it cost to have an explanimation made?
Commission an explanimation for software, technology, and complex processes
Explanation videos really prove their worth when dealing with complex topics. Whereas text or a standard presentation often requires too much prior knowledge, animation breaks down a topic step by step. This is particularly relevant for companies that work with software, technical systems, certification, data, infrastructure, or specialized services.
Consider, for example, explaining identity management, access rights, control panels, mobility hubs, certification processes, or translation services involving multiple steps. By visually organizing this information, the concept becomes easier to understand for people who aren’t familiar with the subject matter on a daily basis. Do you work with AI features or machine learning? If so, consider having an AI explanatory video created to make complex logic easier to understand.
Should I create an explanimation myself or have one created for me?
Creating your own explanimation using online tools can sometimes seem appealing, especially when speed or budget are factors. For simple internal visuals, this may be sufficient in some cases. But as soon as the story becomes more complex, you’ll often find that the script, structure, style, and timing require specialized expertise.
Commissioning a professional explanimation is particularly valuable when your video needs to truly contribute to understanding, brand positioning, and conversion. In that case, you don’t want a collection of random scenes, but a well-thought-out narrative that makes sense thematically and stands out visually.
- Doing it yourself works best for very simple, general explanations
- It’s smarter to outsource production for complex or brand-sensitive topics
- Customization gives you more control over style, tone of voice, and content
- Professional guidance helps avoid confusion and unnecessary complexity
What can you use an explanimation for?
Having an explanimation video created is a great idea because you can use it at various points in the customer or employee journey. This makes it not only a creative asset but also a practical communication tool.
- On your website to quickly convey your value proposition
- In sales processes and presentations
- On campaign landing pages
- For onboarding or internal training
- For product launches or feature explanations
- On social media or in email campaigns
- At events, demos, or trade shows
