Have a product instruction animation created
Animation Agency

When should you opt for a product instruction animation?

Choose animation when your product explanation is too complex, too risky, or too variable for traditional video or text. With technical animation for assembly and use, you can make invisible processes visible, show cross-sections and mechanisms without a lab setup or test environment, and everything remains easy to update when product changes occur. Want the basics and practical examples? What is an instructional animation?

For high-tech, healthcare, finance, and retail, this is often the most efficient way to transfer knowledge and reduce errors in use.

  • You want fewer support tickets and faster adoption
  • Your product has internal operations, safety steps, or variants.
  • You communicate internationally and need to use multiple languages.
  • You want consistency in training, retail, and e-commerce.
  • You are looking for scalable content for web, apps, and social media

Proud partners

We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.

Outstanding collaboration & masterful launch of MaxoRize Professional X. From the initial contact to the delivery of our 3D launch video, the collaboration with Animation Agency was Animation Agency exceptional.

Erkan Besli

MaxoRize

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Founder

"Work with Animation Agency regularly, definitely highly recommended. Short communication, keep appointments and deliver great work."

Tomas Nijssen

Webzies

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Owner

"Together with Animation Agency we created an animation campaign for Hurks. The end result is top notch and the first leads are already in through the online campaign."

Ralph van Essen

Webzies

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Owner

Our work

Have 3D animation made

TUe

Integrated Circuits - Explainers

Have product animation made

MaxoRize

Wellness without interruption

Have an explanation animation made

INSPACE

INSPACE - Tech Explainer

Have 2D animation made

AM

StartHub

Have 3D animation made

VANDERLANDE

FASTPICK

Have 3D animation made

Solar Plan

New generation of micro-inverters

Have product animation made

SalarFusion

The power of simplicity

Animation company Eindhoven

Solar Plan

Charge 2

Have animation made

Monoma

Practical solutions for your vacant real estate

Have 3D animation made

Schleifenbauer Products

Next generation PDU hardware

Our approach in 6 steps

We work with a structured, transparent process and multiple feedback rounds. This allows you to maintain control over content, planning, and quality. This is how we approach your instructional animation.

  • Intake and goal setting: we define the goal, target group, context, and KPIs. After the intake, you will receive a proposal with a schedule and fixed price agreements.
  • Script and mood board: we write the script based on your product information, manuals, and Q&As. We present a mood board that conveys the style, color, and tempo.
  • Style frames and storyboard: you will receive style frames in your corporate identity plus a complete storyboard or animatic. This prevents surprises in timing and composition.
  • Voice-over and audio: we arrange professional or AI voice-overs in multiple languages, with appropriate music and sound design. Subtitles and audio description are available.
  • Production and animation: 2D or 3D, including technical details such as exploded views, callouts, and labels. We deliver intermediate versions via digital collaboration tools for quick feedback.
  • Delivery and variants: you will receive the master in the desired resolutions plus social and mobile formats such as 1:1 and 9:16. Versions per target group or retailer are optional.

2D or 3D animation: which is right for your product?

Both styles are effective. The choice depends on complexity, brand style, and desired realism. For clear instructions and user explanations, an explanatory animation is often a strong choice. Below, you can see the difference at a glance.

  • 2D animation: Clear steps, iconic design, UI animations, and process flows. Efficient in production and flexible in updates.
  • 3D animation: Realistic visualization, exploded views, and technical details. More production hours, with maximum impact on product experience.

Not sure? We provide honest advice based on your goal, target audience, and available assets, so you can be sure that form and message come together perfectly.

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How much does a product animation cost?

We work 100 percent tailor-made. The investment depends on factors such as length, 2D or 3D, complexity of the product, voice-over, and the number of variants or languages. After a short intake, you will receive a clear scope with planning and fixed price agreements, so you know where you stand in advance. Would you prefer a price indication first? Indication of costs for an instructional animation.

Would you like to discuss the approach and feasibility first? Schedule a no-obligation call. We actively contribute ideas about the smartest route to impact, within your budget and timing.

Lead time and planning

The average turnaround time is 4 to 8 weeks, depending on complexity and the number of feedback rounds. Do you have a tight deadline or product launch? We can scale up and work in parallel on script, style frames, and audio to shorten turnaround time. Quick feedback and clear input help us pick up the pace.

Examples from practice

For Vanderlande, we visualized FASTPICK in 3D, including process flows and product interaction, so that stakeholders can see how the system works at a glance. See also this case: Example of a product instruction animation. We also work for leading brands such as TransIP, Engie, and Taco Bell. During the intake, we will show you relevant cases for your industry and target group.

Here we answer frequently asked questions about product instruction animations.