Have animation made

Have a hand-drawn animation created

Do you want to tell your story in a clear and relatable way, without stock footage or corporate jargon? With a hand-drawn animation, you can distill complex information down to its essence, using illustrations that perfectly align with your brand and target audience.

At Animation Agency , we Animation Agency hand-drawn animations that explain, persuade, and bring characters to life. As part of our comprehensive animation services , we build scenes, characters, and visual metaphors that ensure your message resonates immediately.

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Waarom het werkt

Why hand-drawn animation works

Hand-drawn animation is powerful because it gives you complete control over style, pace, and focus. You decide exactly what the viewer sees—and, more importantly, what you leave out. That makes hand-drawn animation ideal for explanations, change, onboarding, and brand stories that need to feel accessible. Are you unsure whether “drawn” is the best format, or do you prefer a cleaner look (typography/icons/data)? Then consider having motion graphics created as well .

You should choose "hand-drawn" if:

  • want to simplify abstract or complex information
  • is looking for a warm, relatable style (without actors or locations)
  • want to create a single visual style that you can reuse later (series, social media posts, presentations)
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Uses of hand-drawn animations

Hand-drawn animation works in a surprising number of situations:

  • Explanation of processes, policies, or services (internal/external)
  • Onboarding and awareness (teams, customers, citizens)
  • Education (curriculum, microlearning)
  • Brand story and culture (values, vision, change)
  • Social content: short clips and snippets
  • Series (content calendar): recognition + speed in production
  • What is a hand-drawn animation?

    A hand-drawn animation is a 2D animation in which illustrations (hand-drawn or with a hand-drawn look) are brought to life. It can be character-driven (cartoon-like), illustrative (calm and brand-specific), or “sketch-like” with texture and line work.

    Important: In the industry, “drawn animation” is often used interchangeably with “whiteboard animation” or “explanimation.”

    That’s possible, but it’s not the same thing. Whiteboard is a specific format (drawn animation + voice-over), whereas “drawn” can also refer to fully illustrated content without the hand-drawn effect. Are you specifically looking for the whiteboard style? Check out our whiteboard animation services.

    Vertrouwd door 800+ organisaties
    ★★★★★Klantreview

    "Great interaction to come up with a great script and a much viewed animation. Great."

    Roeland Nagel
    Roeland Nagel
    Sessy
    Co-founder
    ★★★★★Klantreview

    Always thinking along with us, delivering on time, and always providing quality. Would 100% recommend!

    Nigel Stephania
    Nigel Stephania
    Less Noise
    Creative producer
    ★★★★★Klantreview

    "Super work they did! They move quickly, understand what you want and deliver great work."

    Zoë Smit
    Zoë Smit
    Go Socialup
    Social Advertising Specialist
    ★★★★★Klantreview

    Animation Agency knows how to turn complex issues into understandable and above all spectacular animations. Where other animation agencies dropped out they knew how to go the extra mile."

    Suzanne Theunissen
    Suzanne Theunissen
    Creative Studio 66
    Concept Developer
    ★★★★★Klantreview

    "Professional and driven club! Open to creativity and quick to act."

    Ilona de Baar
    Ilona de Baar
    That Inner Flame
    Founder & Content Marketer
    ★★★★★Klantreview

    "Based on a compact briefing, they created several beautiful animations. They also thought along very well to get it perfect in the website, exactly as we wanted it. Highly recommended!"

    Lars der Kinderen
    Lars der Kinderen
    Digital Bosses
    Founder
    ★★★★★Klantreview

    "Animation Agency is een geweldige partner om in je netwerk te hebben. Ze denken mee met onze wensen en de lijnen zijn kort, waardoor ze een plezier zijn om mee te werken."

    Veerle Dachard Van Enschut
    Veerle Dachard Van Enschut
    Mosaic World
    Brand marketer
    ★★★★★Klantreview

    "With enormous passion for the profession ánd animation as an expertise Animation Agency makes very cool videos! Skilled, reliable and motivated. It works!"

    Dirk Kremers
    Dirk Kremers
    Box to Box
    Founder
    ★★★★★Klantreview

    "Snel en vakkundig! Meedenkend en vakkundig team met snelle (goede) resultaten!"

    Linda Nouwens
    Linda Nouwens
    The Future Advice
    Marketing & communication
    ★★★★★Klantreview

    "The service is excellent! They are well thought of and always think in terms of possibilities."

    Richard de Witte
    Richard de Witte
    Vince People
    Owner
    ★★★★★Klantreview

    "We worked with Animation Agency to put on a very cool production. It was nice to switch gears and a smooth process. Definitely worth repeating!"

    Koen Colle
    Koen Colle
    Fiks Film
    Co-owner
    ★★★★★Klantreview

    "Great work done by Animation Agency"

    Mees Vermolen
    Mees Vermolen
    Space'M
    Owner

    Vertrouwd door 800+ organisaties

    What you'll receive upon delivery

    You'll receive a package that's ready to use right away and is future-proof in case you want to expand later:

    • Hand-drawn animation in the agreed-upon style and length
    • Exports in multiple formats (16:9, 1:1, 9:16)
    • Subtitles (optional) and/or text versions for silent playback
    • Still frames (useful for the web/PowerPoint)
    • Optional: individual illustrations/characters as reusable assets
    • Optional: short clips (5–10 seconds) for social media or website sections

    Would you like to ensure your brand remains consistent in motion (intro/outro/loops)? If so, this pairs perfectly with having a logo animation created.

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    Accessibility and comfort

    Animated graphics should remain pleasant to view, even for people who are sensitive to motion. DigiToegankelijk recommends, among other things, that it should be possible to pause or turn off animations and that flashing should not occur more than 3 times per second.
    In addition, WCAG states under “Animation from Interactions” (AAA) that motion triggered by interaction must be turnable off unless essential.
    And for moving content lasting longer than 5 seconds (WCAG 2.2.2), users must be able to pause, stop, or hide it.

    That is why we offer the following upon request:

    • a reduced-motion version
    • Recommendations for autoplay and controls on pages
    • versions suitable for quiet consumption
    Goed om te weten

    Accessibility and comfort

    Animated graphics should remain pleasant to view, even for people who are sensitive to motion. DigiToegankelijk recommends, among other things, that it should be possible to pause or turn off animations and that flashing should not occur more than 3 times per second.
    In addition, WCAG states under “Animation from Interactions” (AAA) that motion triggered by interaction must be turnable off unless essential.
    And for moving content lasting longer than 5 seconds (WCAG 2.2.2), users must be able to pause, stop, or hide it.

    That is why we offer the following upon request:

    • a reduced-motion version
    • Recommendations for autoplay and controls on pages
    • versions suitable for quiet consumption

    Style variations

    Illustrative (brand-first): Custom illustrations in your style: sleek, modern, and distinctive. Perfect for B2B, government, and healthcare.

    Cartoon/character (accessible and energetic): Moreexpression, humor, and relatability. Ideal for campaigns, onboarding, and social media. Learn more about this style by exploring what cartoon animation is.

    Whiteboard/explanimation (focus on explanation): Ideal when you want to explain something step by step, using the “drawing moment” to grab the viewer’s attention.

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    1DiscoverWe leren je vraag en doelgroep kennen.
    2ClarifyWe maken de boodschap scherp.
    3AnimateWe ontwerpen en animeren.
    4AmplifyWe zetten de animatie in voor bereik.

    Frequently Asked Questions About Hand-Drawn Animations

    Thibault van der Laan
    Vergelijkbaar project?
    Bespreek het met Thibault

    Yes; precisely because you can fully control the pace, tone, and clarity (and we take accessibility into account).

    ‍

    Yes. We create style frames based on your brand guidelines and ensure that the illustrations, colors, and typography are consistent with your brand.

    Whiteboard is a specific format with a "drawn" effect. Drawn animation is a broader category: it includes an illustrative, character-based, or hand-drawn look, with or without a whiteboard effect.

    The price depends on the length, number of scenes, level of detail in the illustrations, character complexity, languages/subtitles, and the number of versions. After a brief consultation, we’ll provide a clear estimate.

    Usually a few weeks, depending on the scope and feedback sessions. We often plan a series (several short animations) as a package.

    That’s possible. We can provide individual illustrations, characters, and stills so you can carry the style over to other materials.

    Our approach

    We operate in the same way you’ve come to expect from our other services: a streamlined process, direct communication, and attention to detail.

    1. Intake & Objectives: Target audience, channel, tone of voice, and “What should someone understand or do after the session?”
    2. Script & storyboard: We translate your content into scenes that build logically and are a pleasure to watch.
    3. Styleframes (your artistic style): Youcan see in advance what the illustrations will look like: line art, color, character design, and compositions.
    4. Animation + audio: We bring everything to life with perfect timing—and can provide different versions if you need them for multiple channels.
    5. Delivery: Formats for web, social media, and presentations + a clear export package.

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