Do you want to tell your story in a clear and relatable way, without stock footage or corporate jargon? With a hand-drawn animation, you can distill complex information down to its essence, using illustrations that perfectly align with your brand and target audience.
At Animation Agency , we Animation Agency hand-drawn animations that explain, persuade, and bring characters to life. As part of our comprehensive animation services , we build scenes, characters, and visual metaphors that ensure your message resonates immediately.
Hand-drawn animation is powerful because it gives you complete control over style, pace, and focus. You decide exactly what the viewer sees—and, more importantly, what you leave out. That makes hand-drawn animation ideal for explanations, change, onboarding, and brand stories that need to feel accessible. Are you unsure whether “drawn” is the best format, or do you prefer a cleaner look (typography/icons/data)? Then consider having motion graphics created as well .
You should choose "hand-drawn" if:
Een selectie uit de animaties die we voor onze klanten maakten. Van korte uitlegvideo tot technische 3D-animatie: elk project begint bij de vraag wat de kijker moet begrijpen.
Hand-drawn animation works in a surprising number of situations:
A hand-drawn animation is a 2D animation in which illustrations (hand-drawn or with a hand-drawn look) are brought to life. It can be character-driven (cartoon-like), illustrative (calm and brand-specific), or “sketch-like” with texture and line work.
Important: In the industry, “drawn animation” is often used interchangeably with “whiteboard animation” or “explanimation.”
That’s possible, but it’s not the same thing. Whiteboard is a specific format (drawn animation + voice-over), whereas “drawn” can also refer to fully illustrated content without the hand-drawn effect. Are you specifically looking for the whiteboard style? Check out our whiteboard animation services.
"Great interaction to come up with a great script and a much viewed animation. Great."
Always thinking along with us, delivering on time, and always providing quality. Would 100% recommend!
"Super work they did! They move quickly, understand what you want and deliver great work."
Animation Agency knows how to turn complex issues into understandable and above all spectacular animations. Where other animation agencies dropped out they knew how to go the extra mile."
"Professional and driven club! Open to creativity and quick to act."
"Based on a compact briefing, they created several beautiful animations. They also thought along very well to get it perfect in the website, exactly as we wanted it. Highly recommended!"
"Animation Agency is een geweldige partner om in je netwerk te hebben. Ze denken mee met onze wensen en de lijnen zijn kort, waardoor ze een plezier zijn om mee te werken."
"With enormous passion for the profession ánd animation as an expertise Animation Agency makes very cool videos! Skilled, reliable and motivated. It works!"
"Snel en vakkundig! Meedenkend en vakkundig team met snelle (goede) resultaten!"
"The service is excellent! They are well thought of and always think in terms of possibilities."
"We worked with Animation Agency to put on a very cool production. It was nice to switch gears and a smooth process. Definitely worth repeating!"
"Great work done by Animation Agency"
You'll receive a package that's ready to use right away and is future-proof in case you want to expand later:
Would you like to ensure your brand remains consistent in motion (intro/outro/loops)? If so, this pairs perfectly with having a logo animation created.
Animated graphics should remain pleasant to view, even for people who are sensitive to motion. DigiToegankelijk recommends, among other things, that it should be possible to pause or turn off animations and that flashing should not occur more than 3 times per second.
In addition, WCAG states under “Animation from Interactions” (AAA) that motion triggered by interaction must be turnable off unless essential.
And for moving content lasting longer than 5 seconds (WCAG 2.2.2), users must be able to pause, stop, or hide it.
That is why we offer the following upon request:
Animated graphics should remain pleasant to view, even for people who are sensitive to motion. DigiToegankelijk recommends, among other things, that it should be possible to pause or turn off animations and that flashing should not occur more than 3 times per second.
In addition, WCAG states under “Animation from Interactions” (AAA) that motion triggered by interaction must be turnable off unless essential.
And for moving content lasting longer than 5 seconds (WCAG 2.2.2), users must be able to pause, stop, or hide it.
That is why we offer the following upon request:
Illustrative (brand-first): Custom illustrations in your style: sleek, modern, and distinctive. Perfect for B2B, government, and healthcare.
Cartoon/character (accessible and energetic): Moreexpression, humor, and relatability. Ideal for campaigns, onboarding, and social media. Learn more about this style by exploring what cartoon animation is.
Whiteboard/explanimation (focus on explanation): Ideal when you want to explain something step by step, using the “drawing moment” to grab the viewer’s attention.

Yes; precisely because you can fully control the pace, tone, and clarity (and we take accessibility into account).
Yes. We create style frames based on your brand guidelines and ensure that the illustrations, colors, and typography are consistent with your brand.
Whiteboard is a specific format with a "drawn" effect. Drawn animation is a broader category: it includes an illustrative, character-based, or hand-drawn look, with or without a whiteboard effect.
The price depends on the length, number of scenes, level of detail in the illustrations, character complexity, languages/subtitles, and the number of versions. After a brief consultation, we’ll provide a clear estimate.
Usually a few weeks, depending on the scope and feedback sessions. We often plan a series (several short animations) as a package.
That’s possible. We can provide individual illustrations, characters, and stills so you can carry the style over to other materials.

We operate in the same way you’ve come to expect from our other services: a streamlined process, direct communication, and attention to detail.