Whiteboard animation
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What is a whiteboard animation and when should you choose it?

A whiteboard animation is a drawn explanatory video in which you see how illustrations are created, accompanied by a voice-over and subtle animation. Also known as an Explanimation. The format is perfect for explaining processes, services, or policy plans in a simple way and quickly creating support. Because your brain receives words and images at the same time, the core message sticks better and you increase understanding and retention.

Choose whiteboard animation if you want to simplify complex information, explain internal changes, enrich e-learning, or introduce a service without distracting bells and whistles. If you are looking for more emotion or cinematic impact, we recommend a different 2D animation or 3D style. We are happy to help you choose what works best.

Styles and possibilities

There are various ways to create whiteboard animations. We produce both the classic whiteboard look and modern variants that better match your corporate identity.

  • Classic: black line drawings on white, possibly with accent colors.
  • Digital whiteboard: the "hand" gesture without a physical pen, with sleek, brand-specific icons.
  • Hybrid: whiteboard flow combined with animation elements and dynamic transitions.
  • Branding-first: your own typography, colors, and icon set so that everything is 100 percent recognizable.

Optionally, we provide multiple aspect ratios for social media, subtitles, different languages, and versions for sales, onboarding, or e-learning. Everything is customized, from illustration style and pacing to sound design.

Proud partners

We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.

Animation Agency is super collaborative in idealizing the end result. This really gets the best result out of the assignment."

Kim Bust

Kim Bust

Brand managers

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Graphic designer

"Super helpful and completely translated our wishes into animation. Top!"

Karin Janssen

Karin Janssen

Gigant International

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Account Manager

"We have a great experience with Animation agency. Experienced, fast and creative. I look forward to working with you again."

Jiri Kaleta

Jiri Kaleta

CONTEG

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Marketing Director

Examples and customers

From product launches to policy communications and e-learning, our whiteboard and explainer animations help teams, customers, and stakeholders understand what matters.

Have 3D animation made

TUe

Integrated Circuits - Explainers

Have product animation made

MaxoRize

Wellness without interruption

Have an explanation animation made

INSPACE

INSPACE - Tech Explainer

Have 2D animation made

AM

StartHub

Have 3D animation made

VANDERLANDE

FASTPICK

Have 3D animation made

Solar Plan

New generation of micro-inverters

Have product animation made

SalarFusion

The power of simplicity

Animation company in Eindhoven

Solar Plan

Charge 2

Have animation made

Monoma

Practical solutions for your vacant real estate

Have 3D animation made

Schleifenbauer Products

Next generation PDU hardware

Our working method

With a clear and efficient process, we maintain momentum without compromising on quality.

  • Intake and strategy: defining goals, target audience, core message, and call to action.
  • Script and storyboard: we translate your story into scenes and visualizations that work.
  • Style selection and illustrations: custom visuals in your brand style, tested with sample frames.
  • Voice-over and audio: casting, recording, and appropriate sound design or music.
  • Animation and review: we animate with logical structure and clear transitions, leaving room for feedback.
  • Delivery and distribution: delivery in the desired formats and advice for use on the web, social media, and presentations.

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Costs and lead time

The investment for a whiteboard animation depends on factors such as duration, level of detail in the illustrations, number of scenes, multilingualism, voice-over, music licenses, and the number of versions. We work with transparent, customized quotes and always recommend the most efficient route to your goal, so you don't pay more than necessary.

  • Length and complexity: the longer and more detailed, the more production time is required.
  • Illustration style: from basic line art to fully customized to your brand style.
  • Audio and languages: voice-overs, subtitles, and translations affect the price.
  • Output formats: additional resolutions or social crops can be included.

The turnaround time is usually a few weeks, depending on the scope and feedback moments. Do you have a deadline? Let us know. We plan realistically and think along with you about what is feasible.

Would you like a quick indication or to discuss the best approach? Contact us for a no-obligation price estimate.

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Frequently Asked Questions

How much does it cost to have an animation made?

That depends on the duration, complexity, illustration style, voice-over, music, and the number of versions or languages. We work with customized quotes so that you pay exactly for what you need. Share your goal, target audience, and desired length, and you will quickly receive a clear indication.

How do you create a whiteboard animation?

Start with a sharp script and storyboard. Then choose the illustration style, record the voice-over, and animate the scenes with a logical structure and clear transitions. Finally, add music and subtitles and export in the right formats for web and social media. We guide you through every step. Read Tips for effective explainer videos.

Is Animaker free?

Animaker offers a free version with limitations such as watermarks and restricted export options. For professional quality, custom illustrations, royalty-free audio, and precise timing, a production studio is the better choice. We deliver a fully finished end product in your brand style.