Advertising animation
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Our approach: from briefing to campaign

1. Intake and goals

Together, we refine the goal, target audience, and message. We determine the core promise, desired viewing time, and where the animation will be used, such as TV, YouTube, LinkedIn, or Instagram. This forms the creative and media framework.

2. Creative concept

We present a direction with style references, key visuals, and the hook that makes you stop scrolling. Think of a strong first-second hook, clear call-to-action, and a format that you can easily scale up to variants.

3. Script and storyboard

We write a compact script with storytelling and CTA. The storyboard translates scenes into images, timing, and text. This allows you to see exactly how the message lands at 6, 15, or 30 seconds and where the brand assets reappear.

4. Design and illustration

We develop characters, icons, and sets in your corporate style. In 2D or 3D, minimalist to hyperrealistic. Consistency in typography, colors, and composition ensures recognition and quality.

5. Animation and voice-over

We animate with a focus on rhythm and readability. Transitions, motion graphics, and product highlights are given the right emphasis. If desired, we can arrange for a professional voice-over in the desired language and tone of voice.

6. Sound design and versions

Music and sound effects add impact and tempo. We deliver versions per channel and aspect ratio, such as 16:9, 1:1, and 9:16. This allows you to make optimal use of every platform without compromising on quality.

7. Publication and distribution

We contribute ideas about distribution and optimization. From bumper ads and skippable variants to A/B testing on hooks, thumbnails, and subtitles. The goal: maximum attention and conversion within your media budget.

Proud partners

We are privileged to work for these wonderful brands and are proud of the trust we have earned from our 700+ customers.

"What a nice company to work with. They are enthusiastic and get to work for you right away. We are definitely going to have several more videos made here."

Romy Oosterling

Romy Oosterling

Ecobit

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Marketing Communications Trainee

"Creative, deliver quality and are fast. A top team!"

Camiel Lintsen

Camiel Lintsen

Quay05

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Owner

"Super work they did! They move quickly, understand what you want and deliver great work."

Zoë Smit

Zoë Smit

Go Socialup

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Social Advertising Specialist

Examples and customers

Have 3D animation made

TUe

Integrated Circuits - Explainers

Have product animation made

MaxoRize

Wellness without interruption

Have an explanation animation made

INSPACE

INSPACE - Tech Explainer

Have 2D animation made

AM

StartHub

Have 3D animation made

VANDERLANDE

FASTPICK

Have 3D animation made

Solar Plan

New generation of micro-inverters

Have product animation made

SalarFusion

The power of simplicity

Animation company in Eindhoven

Solar Plan

Charge 2

Have animation made

Monoma

Practical solutions for your vacant real estate

Have 3D animation made

Schleifenbauer Products

Next generation PDU hardware

Why Animation Agency

We think along with you from strategy to distribution and make choices that pay off. You get a partner who understands that creativity and performance must go hand in hand.

  • Customization without compromise —endless possibilities in 2D and 3D
  • Personal attention - honest advice and direct lines of communication
  • High-quality visuals - premium finish that you can see and feel
  • Experienced team - proven for leading brands, deployable in any sector
  • Two locations —Eindhoven and Amsterdam—for short lines of communication

2D or 3D animation for your commercial?

Choose the style that suits your goal and budget. The comparison below will help you make the right choice. For fast, effective ads, you can also have 2D animation created for advertisements.

When should you choose 2D?

  • Style: illustrative, clear, and quick to read
  • Lead time: relatively quick to deliver
  • Costs: more budget-friendly with multiple variants
  • Best use: explainers, social ads, branding formats
  • Examples: explanatory animation, corporate animation

When should you choose 3D?

  • Style: more realistic with product and environmental depth
  • Lead time: more time needed for modeling and lighting
  • Cost: higher, but ideal for a premium experience
  • Best use: product visualization, tech, TVC, hero content
  • Examples: technical animation, product demo

Applications and distribution

Advertising animations work in virtually every stage of the funnel. Use short attention grabbers for awareness, product hooks for consideration, and variants with clear CTAs for conversion. Combine organic reach with advertising for scale. For practical tips, see Animations for online marketing: best practices.

  • Channels - TV, YouTube, LinkedIn, Instagram, TikTok, Display
  • Formats - bumper ads, in-stream, feed, stories, shorts
  • Optimization - subtitles, hook testing, thumbnails, UTMs

Cases that demonstrate what is possible

We helped A-brands and scale-ups get their message across. Think TransIP, Engie, and Taco Bell. Want to see what an advertising animation looks like? Check out the Airportdeal commercial as an example. Recent work: Zonneplan - new generation micro-inverters, Vanderlande - FASTPICK, and MaxoRize - Wellness without interruption. We also created the Landelijke Energie Vergelijker advertisement. Watch the showreel for more examples and styles.

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Costs of an advertising animation

The price of an animated video depends on its length, style choice (2D or 3D), design complexity, sound design, and the number of versions per channel. Because we deliver customized work, we are happy to provide a quote based on your goals and deliverables. If you would like a quick estimate, please share your desired length, sample references, and deadline.

  • Length and variants - 6, 15, 30 seconds and ratios per channel
  • Style and level of detail - 2D minimalist to 3D photorealistic
  • Concept and copy - script development and creation of hooks
  • Voice-over and languages - multiple language versions possible
  • Music and SFX - stock or custom sound design
  • Acceleration and project management - lead time and planning

No surprises: we work with a clear scope, feedback rounds, and transparent agreements. Request a quote and receive advice that fits your budget and KPIs.

Frequently asked questions about advertising animations

What is the ideal length for an advertising animation?

For social ads, 6 and 15 seconds work very well. For YouTube in-stream and TV, 15 and 30 seconds are common. More important than length is a strong opening within 1-2 seconds and a clear call-to-action.

What is the difference between an explanatory animation and an advertising animation?

An explanatory animation focuses on clarity and education. An advertising animation is created to grab attention and convert, with more focus on brand, emotion, and scoring within the first few seconds.

How long does the production process take?

Depending on style and complexity, 2 to 6 weeks. 2D with a compact scope is faster, while 3D requires extra time for modeling, lighting, and rendering. A clear briefing always speeds up the process.

What input do you need from us?

Goals, target audience, core message, corporate identity guidelines, logos, any product assets, and sample references. If you already have a script or storyboard, we will build on that.

Can we get multiple versions for different channels?

Yes. We offer variants in 16:9, 1:1, and 9:16 and can optimize hooks, lengths, and CTAs per platform. This allows you to maximize your media budget without doubling production.

Ready to get your campaign moving?

Tell us your goal and we will come up with a format that converts. Request a free quote and receive a customized proposal quickly.

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