TUe Integrated Circuits - Explainers
For Eindhoven University of Technology, we developed six substantive 3D animations that explain different forms of integrated circuit technology step by step for an international and academic audience.
Integrated Circuits - Explainers
Research into integrated circuits requires visual explanation
Eindhoven University of Technology conducts research into various forms of integrated circuits, from open source chip design to photonics and neuromorphic systems. These technologies operate on a micro and nano scale and are largely invisible.
The university wanted to better explain its research to international researchers, students, and collaboration partners. Text, diagrams, and papers required a lot of prior knowledge and made it difficult to quickly understand what makes each research area unique and what problem it solves.
This did not concern a single topic, but six different technologies, each with its own context and technical challenges.
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Why animation or 3D?
The six topics all revolve around processes that cannot be seen physically. Think of signal processing in chips, interaction between light and matter, or magnetic fields in medical systems.
With 3D animation, we were able to visualize these processes without simplifying the content. Animation made it possible to build layers, follow signals, and explain abstract principles such as parallel processing or wireless filtering in an understandable way.
This was essential in order to make the technology transferable to viewers who do not work with integrated circuits on a daily basis.
The approach
We developed a series of six separate 3D animations, each based on a script provided by TU/e and focused on a single research domain:
For each animation, the technology is logically structured from basic principles to application. The visuals show components, interactions, and limitations in a technically accurate manner, tailored to academic use and international communication.
Result and application
The six 3D animations are used in research presentations, international collaborations, and educational contexts. They help TU/e to explain complex technology clearly without losing depth of content.
By treating each research area separately and visually, clarity and understanding are created among diverse target groups. This enables the university to better share and position its knowledge within the international research field.
Relevant cases
Curious about our creations? Check out the animation we made for
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