Common mistakes in infographics

Choose the right chart type and visualize data accurately

The biggest mistake is choosing a visual that doesn’t fit your question or data. So start with the question you want to answer and choose the appropriate chart type. A good place to start is with a clear briefing; see Briefing for an Infographic. Keep scales and labels accurate—don’t let axes start arbitrarily, avoid 3D effects, and check that percentages add up to 100. Provide context with time periods, units, and source citations.

• Comparison: Use bar charts to compare categories. Use the same scale and sort them logically.
• Part of a whole: use a stacked bar or a doughnut chart. Avoid using hundreds of small pieces in pie charts.
• Trends over time: line or area chart. Use consistent intervals and avoid “broken” y-axes unless there is a clear reason to do so.
• Distribution: histogram or box plot. Show outliers and record the count, median, and range.

Label lines and segments directly whenever possible, so the reader doesn’t have to refer to a legend. Finally, test whether your story still holds up if you remove the colors—that’s when you know the structure is truly solid. If you’re working with animated visuals, apply the same principles and pay extra attention to rhythm and contrast. Only consider adding interactivity if it truly adds value; see “What Is an Interactive Infographic?”

Color schemes that enhance—not distract

Color isn’t just for decoration—it’s a tool for navigation. Too many colors, too little contrast, or misleading color associations can ruin your infographic. Stick to a limited color palette, ensure sufficient contrast between text and background, and clearly highlight the key message. Keep accessibility in mind: use WCAG-compliant contrast ratios and color-blind-friendly combinations.

• Limit the color palette: 1 main accent color, 1–2 supporting colors, and neutral gray tones for context.
• The semantics are correct: red for risk, green for growth, blue for neutral information—avoid confusion.
• Consistency: same category, same color—throughout the infographic.
• Background: Keep it simple. Use white space to separate groups instead of constantly introducing new colors.

Check your design in grayscale and using a colorblind simulator. If the message is still clear, your use of color is appropriate. For specific accessibility checks, see: Accessible Infographics: Guidelines.

Typography that reads and guides

Sloppy typography detracts from your message and undermines your credibility. Limit yourself to a maximum of two fonts—one for headings and one for body text—and establish hierarchy through size, weight, and spacing. Avoid decorative fonts and all caps for long sentences; keep lines between 45–75 characters; and aim for a minimum text size of 12–14 pt for print and 14–16 px for screen. Use numeric tables with monospaced number variants if you want to align columns. Prioritize readability over style. Want a complete step-by-step guide from briefing to delivery? How to create an infographic.

Clear hierarchy and reading order

Many infographics feel cluttered because they lack a clear visual path. Want to make your narrative more compelling? Visual storytelling with animation can help. Use a grid, group related elements, give sections clear headings, and guide the reader with numbering, arrows, or a Z- or F-pattern. Focus on one main message, with no more than three supporting points. Use white space generously—it’s not a waste, but a guide. Keep icons and illustrations consistent in style and aligned, and ensure margins and spacing are uniform throughout. Unsure about the right tone and style? Compare options in infographic animation vs. character animation.