Six do's and don'ts for good animation

Do: Keep it short

Content flies around our ears. A wave of information comes at us daily and it is simply impossible to read everything. You will therefore need to captivate your target audience within seconds. Therefore, keep the animation short and to the point.

Length of an animation

The ideal length of an animation is between 15 and 90 seconds. This is very broad because it depends on the purpose of the animation. For example, an explanation animation may be longer than an animation with commercial purposes. Read what the ideal length of an animation is in this blog!

Don't: Wanting to tell too much at once

Keep the animation short and to the point. A short animation with too much information will still cause the target audience to drop out, so that the message does not come across. Think about what you want to tell and what is relevant to the target audience.

Do: Dare to stand out

As mentioned above, your target audience is overloaded with content. Therefore, you will need to stand out to ensure that your animation sticks with your target audience. Be creative and think out of the box! Dare to be slightly different from your competitors. You will see that this will be rewarded.

Don't: Making a sales pitch

If you want the message to come across, the target audience must be able to relate to your story. Don't just transmit! Put yourself in the viewer's shoes and consider what problem the target audience has that you, with your product or service, can solve. What does it give the customer? Try to answer this question in your animation.

Do: Use colloquial language

Make sure the target audience can understand the animation. Using technical jargon and complicated words will cause your target audience to drop out, and the message will not come across well. After all, people prefer to read texts they can easily understand.

Don't: Involve a lot of people in the process

Make sure a limited number of people are involved in the process of the animation. When developing an animation, we work with feedback loops, where the client has the opportunity to comment on the animation. When too many people are involved in this, the animation quickly becomes an amalgamation of separate ideas rather than a whole.

Therefore, choose two or three people who know the organization well and know what the company stands for and what it wants to project. This allows us to develop an animation that truly suits your organization.

More tips for making a good animation? We would be happy to tell you all about it during a no-obligation consultation!