Why have an animation made?

Why animation works: attention, understanding and emotion

Animation combines three strengths that you are less likely to achieve with text or static images. Movement and color capture attention in crowded feeds. Visualization makes abstract processes tangible, so your message lands faster. And storytelling and characters evoke empathy, which convinces without friction.

In de praktijk betekent dat dat je de kijker moeiteloos meeneemt van probleem naar oplossing. Denk aan een SaaS-functie die je in 30 seconden tot de kern terugbrengt, of een proces in de publieke sector dat je stap voor stap inzichtelijk maakt. Zo brachten wij bijvoorbeeld voor Puzzel en Monoma de essentie terug tot begrijpelijke, shareable verhalen. Resultaat: minder weerstand, meer begrip en een hogere bereidheid om actie te ondernemen.

Voor complexe informatie is een uitleganimatie vaak de snelste route naar begrip.

Accessible and multilingual, for every audience

Animation is inherently inclusive. Through icons, color coding, typography and clear voice-over or subtitles, you make the content accessible to low-literate, non-native speakers and audiences with different learning styles. Moreover, you can easily create multilingual versions without repeating the entire production.

• For those who experience reading load - Visuals and motion guide attention. You watch and understand, without a thick manual.
• For international teams - Exchange voice-overs or provide subtitles in multiple languages. The core animation remains the same.
• For accessibility - Consider contrasting colors, readable fonts, balanced pacing and clear navigation in your storyboard.

In sectoren met complexe informatie, zoals de bouw, bewijst dit zich dagelijks. Met technische 3D-animaties maak je bijvoorbeeld bouwfaseringen, veiligheidsinstructies of productdetails direct duidelijk voor zowel engineers als uitvoerders op de werkvloer. Door cultureel neutrale personages en herkenbare context te kiezen, voelt de animatie overal vertrouwd aan.

Voor product- en procesvisualisaties biedt 3D-animatie extra overtuigingskracht.

Multilingual adaptations are practical and cost-effective: script and storyboard are fixed, only the voice-over or subtitles you change. This way you scale one investment to multiple countries and channels. From our studios in Eindhoven and Amsterdam we guide you from script to completion, including advice on tone of voice and localization.

6. An animation is relatively inexpensive

That's because you can make an animation as crazy as you want. The choice is vast and there is always an animation type that fits your needs and therefore budget, think 2D, 3D, whiteboard, etc.

No charge for filming days

Factors such as the cost of the shooting day, actors, cameraman, etc. are left out when making an animation and that saves a lot of money. Check out this blog to see an indication of the cost of an animation video.

7. More conversion!

As you just read, image is more effective than text. The message from the video is viewed more often and better remembered, but an animated video also increases conversion. Yes, really! A video drives 300% more traffic to your website and visitors also stay longer compared to text. Do we need to say more?

After this blog, there is no way around it: an animation is the way to easily translate your message to your target audience! We are happy to discuss the possibilities with you.

Measurable and scalable at every stage of the funnel

Animations can be perfectly measured and optimized. Think about views, viewing time, drop-off per scene and click rates. This enables you to discover which message or call-to-action works best and make targeted adjustments. Moreover, with short snippets, cut-downs and subtitled variants you serve every channel, from LinkedIn and website to e-mail and trade fair floor.

Quick to make, long use

Unlike live action, with animation you don't need filming days, locations or actors. That speeds up turnaround time and reduces risk. By working modularly, you can later replace scenes, update figures or add new languages without re-producing everything. This keeps your animation relevant for a long time and maximizes your budget.

Which animation style suits your purpose?

De juiste stijl volgt je doel en doelgroep. Hieronder zie je beknopt welke richting vaak het beste werkt. Zo is 2D-animatie een logische instapoptie.

• Explain complex processes - Explanation animation or 2D animation. Clear icons and tight flow make abstract steps understandable.
• Product with technical details - 3D product animation. Realistic close-ups show operation and benefits without prototypes.
• Construction and engineering - 3D technical animation. Visualizes phasing, safety and assembly exactly as intended.
• Positioning company or service - Business animation. Connects vision, approach and evidence in one story.
• Campaign or brand story - 2D or 3D brand animation. Recognizable style and storytelling build brand preference.

Twijfel je welke richting past? Bekijk ons portfolio of spar met ons team. We denken mee over doel, kanaal en stijlkeuzes.

Wil je je merkverhaal krachtig overbrengen? Bedrijfsanimatie voor merkverhaal en conversie verbindt positionering aan resultaat.

Does animation really work? Substantiation and best practices

Research and practice show that animation accelerates three things: attention, comprehension and memory. Images tend to be processed faster than text, clear motion drives focus and a story with a beginning, middle and end provides context that sticks.

• Faster understanding - Diagrams, infographics and metaphors shorten the time to aha moments.
• Better recall - Recognizable visuals and repetition of key messages increase recall.
• Higher conversion - A clear CTA and frictionless explanations help move from interest to action.

Belangrijk is de aanpak: één kernboodschap per video, strak script, consistente huisstijl en een finish die uitnodigt tot de volgende stap. Bij Animation Agency borgen we dat met een gestructureerd proces van concept en storyboard tot animatie en audio-afwerking. Wil je de productiekant verdiepen? Lees onze uitleg over hoe een animatie wordt gemaakt.

Benieuwd hoe we samenwerken? Bekijk Onze werkwijze: van strategie tot oplevering.

Cases in brief

• Puzzle - 2D corporate animation that makes complex CX technology understandable to prospects.
• Monoma - Clear explanation animation on solutions for vacant properties.
• Watch Protection Clip - 3D product animation with realistic visualizations of functionality.