Where does the time go? The most important factors
Length and scope of the 3D visualization
The length and content determine the basis of the turnaround time. A short product shot with one setting and a few camera movements is ready faster than a 90-second explanatory video with multiple scenes, voice-over, titles, and any subtitles. Each additional scene, camera animation, or variation in material and color requires additional construction, animation, and rendering capacity. The desired resolution (e.g., 4K) and the number of final formats also count, as does the number of revision rounds you want. Do you want different aspect ratios for social media, the web, and trade shows? Then plan extra time for framing and exporting. Specifically: a compact product visualization can be done within 2-3 weeks, while an extensive explanatory animation or series of renders with multiple scenes realistically takes 4-6 weeks.
Style and complexity (2D vs. 3D, level of detail)
The more realistic and complex the visual, the more time is needed. Photorealistic 3D rendering requires accurate materials, lighting, shadows, and sometimes simulations (e.g., fluid, dust, or physics). Mechanical products often require rigging for moving parts and tight tolerances in dimensions. A stylized 3D visualization without heavy reflections and microdetails can be faster. 2D motion may suffice for some purposes, but when depth, close-ups, and realism are important, 3D is the right choice. Architectural visualizations—interior or exterior—typically take more time due to extensive modeling, landscaping, and realistic lighting. Existing CAD or STEP files help, but often require cleanup for a render-friendly workflow. For expectations and applications in interiors: Interior visualization: explanation and applications.
Collaboration, feedback, and delivery
Fast, targeted feedback speeds up every project. A single point of contact, clear decision-making, and deadlines for review moments prevent delays. The quality of the assets supplied is crucial: high-resolution logos, corporate identity guidelines, reference photos, material samples, and correct CAD data reduce iterations. An approved script and storyboard for the first animation frames provide direction and limit revisions later in the process. We work with a fixed schedule and checkpoints for each phase, so you know exactly what is needed and when. Is there a hard deadline? By working in parallel and clustering tasks, we can sometimes speed up the process, provided that the scope and choices are clearly defined in advance. More about our approach: Our working method.
Our approach in weeks
- Week 1: intake, defining goals and target audience, script and rough outline. We gather assets and agree on formats, style, and planning.
- Weeks 1-2: style proposal and storyboard. You will see keyframes or style frames that capture the look and feel of the 3D visualization.
- Weeks 2-4: 3D modeling, materials, and lighting. We build scenes, fine-tune color and texture, and prepare animation paths.
- Weeks 3-5: animation and previews. You will receive WIP previews for substantive feedback on timing, camera paths, and content.
- Weeks 5-6: final rendering, sound design, and delivery in the desired formats. Any minor corrections will be incorporated.
Want to assess references and complexity? Take a look at our 3D visualizations.