have product animation made
Animation Agency

What is a product animation?

A product animation is a visual animation video that allows you to explain the operation, benefits and unique features of a product in an engaging way. Unlike traditional photography or film, animation allows you to show every detail - from the inner workings to real-world use. Think of demonstrating an innovative technical component, explaining a complex machine or visualizing a process that is not normally visible. Product animations are often used for sales, marketing, trade shows, websites and internal communications.

Why choose a product animation?

  • Make complex products simple and understandable
  • Visualize details not visible with video or photo
  • Show products in 360 degrees, exploded views or cross-sections
  • Increase the appeal of your product at trade shows, online and in sales
  • Support your brand with a consistent, professional image
  • Increase conversion on your website and in presentations

Reviews & logos

We get to work for these wonderful brands and are proud of the trust we have received from our 500+ clients.

"Super helpful and completely translated our wishes into animation. Top!"

Karin Janssen

Gigant International

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Account Manager

Animation Agency puts everything into action to reach the goal you make together and the end result exudes this 100%."

Gèrald JG Belemans

SPECSTACULR

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Owner

Animation Agency knows how to leverage the quality of each link in the process in a smooth manner, a fine collaboration between our companies as far as I am concerned!"

Luuk Looijen

Anglure

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Owner

Applications of product animations

Product animations are widely applicable. For example, you use them for:

  • Sales and marketing videos
  • Explanation of technical operation or assembly
  • Product launches and campaigns
  • Trade show presentations and digital signage
  • Online platforms, e-commerce and social media
  • Internal training or onboarding

Animation Agency has experience with diverse industries - from industry and engineering to consumer electronics and healthcare. Check out our portfolio for inspiring examples such as Vanderlande - Fastpick, Solar Plan - Evo and AM - StartHub. Want to see how we bring innovative technical products like auto parts to life? Get inspired by our case for RDR Car Sculptures product animations.

Why Animation Agency?

  • More than 500 satisfied customers, from A-brands to innovative scale-ups
  • Specialist in 2D and 3D product animations
  • Personal approach, honest advice and short lines of communication
  • Infinite creative possibilities and customization
  • Portfolio including TransIP, Engie, Taco Bell, VANDERLANDE and Zonneplan
  • High-quality visuals, always tailored to your brand and target audience
  • Team of young, creative specialists in Eindhoven and Amsterdam

What is the process of having a product animation created?

  1. Intake & Advice
    In a personal meeting we discuss your goals, target audience and wishes. We think along about the best approach, style and message. Discover in our article the power of technical animations in the industry why a thoughtful approach to product visualization is so important.
  2. Concept & Script
    We translate your input into a clear script and a creative concept. We take into account technical details and your corporate identity.
  3. Storyboard & Visual Design
    You will receive a visual storyboard: a schematic representation of the animation, including initial designs of characters, products and environment.
  4. Animation & Sound Design
    Our animators bring everything to life with smooth animation, appropriate music and professional voiceover.
  5. Feedback & Delivery
    You will have the opportunity to provide feedback. After the revision round, we deliver the product animation in all desired formats, ready for use on any platform.
  6. Distribution & Advice
    We advise on the optimal use of the animation, for example on your website, social media or during events.

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Note: communication in English or Dutch. Animation Agency is an internationally oriented organization. Therefore, all calls and e-mail correspondence are conducted in English or Dutch. This way we can optimally support our clients worldwide.

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What does it cost to have a product animation made?

The cost of a product animation depends on factors such as length, complexity, animation style (2D or 3D), the number of revision rounds and specific wishes. Animation Agency always works with a clear custom quote, so you know exactly where you stand. For inspiration on how 3D animations contribute to successful product visualizations, also read the blog advantages of 3D animations for product visualizations. Want to know what your project will cost? Contact us for a no-obligation consultation.

What types of product animations are there?

Type of animationFeaturesWhen to deploy?
2D product animationFlat, graphic, suitable for explanation and brandingFor clear explanations, simple products or when corporate identity is important
3D product animationSpatial, realistic, customizable in detailFor technical products, complex processes or realistic visualizations. Read more about having 3D animation created.
Exploded view animationLet the product fall apart into partsFor showing internal operation or composition
Technical AnimationFocus on operation, processes or instructionsFor manuals, service videos or technical sales