What is an infographic?

Types of infographics and when to use them

Not every message requires the same format. The list below will help you choose.

• Statistical infographic
  Purpose: To provide insight into figures
  When to use: Research results, KPI reporting
• Process or flowchart
  Purpose: To clearly show steps
  When to use: Onboarding, service process, production
• 
  timelinePurpose: Development over time
  When to use: Roadmap, history, planning
• 
  comparisonObjective: Differences and similarities
  When to use: Product A vs. B, scenario selection
• Geographic
  Purpose: Location and distribution
  When to use: Regional results, coverage, logistics
• Interactive infographic
  Purpose: Exploration pressure and depth
  When to use: Web experience with filters or hover info

Animated versions allow you to bring data to life. If your main goal is to explain something clearly in video format, consider an explanimation or explanatory animation as an alternative or supplement. Prefer a drawn style? Read about when to choose a whiteboard animation.

Why an infographic?

Infographics make complex information instantly scannable, allowing readers to understand your message more quickly. This results in higher engagement in presentations, white papers, and social posts, and reduces drop-off rates on landing pages. Visuals are shared more often, which increases your reach. Online, a smart file name, alt text, and surrounding explanation can contribute to findability, benefiting your SEO. Internally, infographics reduce the need for explanation and misunderstandings. In short: if you want to create clarity quickly, this is the format to use. Want to get started right away? Check out our page on having an infographic created for approach and examples.

What should be included in an infographic?

• Purpose and target audience - determine what someone should know or do after viewing.
• One key message —avoid information overload.
• Clear hierarchy —title, subheadings, short captions.
• Appropriate visuals —icons, graphs, diagrams that accurately represent data.
• Corporate identity —consistent colors, fonts, and tone of voice.
• Source and call to action - source reference and next step for the reader.

How do you create an infographic?

1. Describe the problem: why infographics, what do they mean for your case, and what do infographics mean for your target group?
2. Bundle content: choose facts, figures, and examples that prove your core message.
3. Determine the format: choose from different types of infographics based on the purpose. Not sure which style to choose? Infographic animation vs. character animation will help you decide.
4. Outline the structure: storyboard with blocks, headings, and data visualizations.
5. Design in vector: work with consistent icons, colors, and typography.
6. Test and refine: have someone scan it in 5 seconds and pare down the text.

Publish with an accompanying text, descriptive file name, and alt text. Share snippets on social media and link to the full explanation on your site.

Frequently Asked Questions

How much does an infographic cost?

The price depends on complexity, amount of data, custom illustrations, and any animation or interaction. You can count on a customized quote. At Animation Agency , we Animation Agency the goal, scope, and planning, and we make a proposal based on your wishes.

What is an infographic?

It is a combination of short text and images that together convey a clear message. Think of a diagram or graph with accompanying headings and icons, so you can quickly see what is important without lengthy explanations.

What is an infographic in simple terms?

An infographic is an image that explains something. Using drawings and short sentences, you can show step by step how something works, such as brushing your teeth or following a recipe. This allows you to understand it quickly, without having to read much.