2D animation is a powerful way to tell stories, convey information and clearly visualize complex ideas. Whether you think of classic cartoons or modern explanatory animations, with 2D animation you create dynamic images that instantly grab attention. In this knowledge base, we explain what exactly 2D animation is, how it works, when to choose it and what the difference is with 3D animation. So you know exactly what to expect and when 2D animation is the best choice for your message.
August 22, 2025
2D animation stands for two-dimensional animation. This means that the images move within two dimensions: height and width. Unlike 3D animation, where objects are also given depth, 2D remains flat. Well-known examples are classic cartoons like Snow White or The Lion King, but modern explanatory animations and commercials also make extensive use of this technique.
2D animation used to be drawn frame-by-frame by hand. Today, most of it is done digitally, with software such as Adobe After Effects or Toon Boom. Each movement is constructed from a series of separate images, played back in rapid succession to create the illusion of motion. This frame-by-frame principle still forms the basis of 2D animation.
The process of 2D animation consists of several steps, from concept to final result. First, a script or storyboard is created that establishes the story and key scenes. Then the characters and backgrounds are designed. The animator then creates the individual frames, in which small differences create smooth movements. Digital software makes it possible to work efficiently and adjust animations easily. Find out more about the best software for 2D animation.
This flexible process allows you to respond quickly to feedback and makes 2D animation ideally suited for a variety of styles and audiences. Read on about how to make your own animation and what to look out for in the creative process.
2D animation is ideal for telling stories, visualizing processes or presenting products in a clear, accessible way. Precisely because you are not bound by the laws of reality, 2D animation allows you to get to the point quickly. Want to know what types of animation there are? Take a look at the complete overview.
2D animation is widely used, both business and creative. Below is an overview of common applications:
Especially when you want to convey complex information quickly and clearly, 2D animation offers a solution. The style is approachable, recognizable and effective for various target groups. Wondering how long an animation takes on average? Read all about the optimal length of an animation.
The biggest difference between 2D and 3D animation is the dimension in which you work. In 2D animation, images remain flat (height and width), while 3D animation also adds depth. Because of this, 3D animation allows you to view objects from different angles and add realistic movements or effects. Want to know more? Read the difference between 2D and 3D animation.
2D animation is often the best choice when you want to move quickly, be creative or explain abstract concepts. 3D animation is chosen precisely when realism, product visualization or interactive applications are key.
Production time depends on the length, complexity and style of the animation. A simple 1-minute explanation animation can be realized within a few weeks, while larger projects take more time.
Popular programs include Adobe After Effects, Toon Boom Harmony, and Adobe Animate. For simple animations, tools such as Vyond or Powtoon are also sometimes used.
Costs depend on length, level of detail and any extras such as voice-over or custom illustrations. 2D animation is usually more economical than 3D animation, but prices vary by project.
With basic knowledge of animation software, you can get started yourself. For professional results, it is often wise to hire a specialist, especially if you want to convey a unique style or complex message.
Choose 2D animation if you want to tell a clear, creative or approachable story. 2D is ideal for explanation, branding and education. For realistic product visualizations or interactive applications, 3D is often more appropriate.
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